2010 Assembly NASAA Texas Commission on the Arts 2010 Assembly 2010 Assembly: Why Participate? 2010 Assembly: Travel 2010 Assembly: Tentative Agenda 2010 Assembly: Sessions 2010 Assembly: Peer groups 2010 Assembly: Austin Highlights 2010 Assembly: Special Flavors
Assembly 2010, October 14-16, 2010, Austin, Texas

On behalf of NASAA and your hosts, the Texas Commission on the Arts, thank you for your participation in Assembly 2010! Conference proceedings and other follow-up resources will be posted to our site shortly.


Assembly 2010 offers a wide variety of learning and networking experiences to stimulate your thinking, enhance your leadership skills and facilitate your connections with colleagues. Developed specifically for state arts agencies, the complete agenda strikes a deliberate balance between forward-looking ideas and practical information you can use today to cope with current crises and make the most of scarce resources. Take advantage of plenary events, briefings, dialogues, flashes of inspiration, peer group gatherings, networking sessions and Saturday Salons.

Plenary Events

Rocco Landesman

Rocco Landesman
Photo by Michael Eastman

Esperanza Spalding

Esperanza Spalding
Photo by Sandrine Lee

Opening Session and Roll Call: Thursday, October 14, 1:00 p.m.

Morning Plenary with Rocco Landesman, Chairman, National Endowment for the Arts: Friday, October 15, 9:00 a.m.

Leadership Luncheon: Friday, October 15, 12:00 p.m.

Closing Session with jazz musician Esperanza Spalding: Saturday, October 16, 11:30 a.m.


NASAA's ever-popular briefings return in Austin. Each morning these short, intensive sessions share new research, emerging trends and model practices. All briefing sessions run concurrently.

Friday, October 15, 10:30 a.m.

Building a Shared Public Responsibility for the Arts
Learn how the Cincinnati Fine Arts Fund has reinvented its case for the arts by using "framing science" to mobilize public support.

Put Your ART into It: Economic Development Texas Style
The Texas Cultural Trust shares how it has engaged arts, policy and business leaders in a statewide initiative that demonstrates how the arts are an economic force in the Lone Star State.

Engage 2020
Hear how the Philadelphia Cultural Alliance is using collaborative learning programs, state-of-the-art research, strategic grant making and new technologies to boost public participation in the arts.

Federal Resources for The Arts: Emerging Opportunities
Learn about new resources and collaborations at the federal level that could benefit the arts in your state.

Financial Fault Lines
This session offers a framework for understanding persistent problems with nonprofit finance and explores what the recession has revealed about the business practices of many arts organizations.

Arts Leadership for the 21st Century
Discuss how state arts agencies can provide leadership and build influence for the arts at the local, state and national levels.

Saturday, October 16, 10:00 a.m.

Cultural Entrepreneurship: The Crossroads of People, Place and Prosperity
This session challenges conventional thinking about "economic impact" and shows how an authentic approach to cultural entrepreneurship benefits communities and families.

Declining Arts Participation and Arts Education
A new analysis of data from the National Endowment for the Arts by the University of Chicago underscores concerns about the long-term future of arts audiences and the delivery of arts education in America.

A Quantum Leap for Arts Funding: The Minnesota Story
This session reviews the impact of the Legacy Tax Amendment in Minnesota and discusses the coalition-building, communications and legislative strategies essential to securing dedicated tax funds for the arts.

Surviving—and Even Thriving—During the Recession
Leaders of nonprofit cultural organizations share insights into how they have adapted to resource challenges and demonstrated resilience in the face of adversity.

Harnessing Social Networking for Arts Advocacy
Compare notes with your colleagues about the great potential—and possible perils—of using social networking to recruit and mobilize arts advocates.

Transforming Communities through the Arts: Project Row Houses
Hear how artists and community members in Houston are drawing upon African American history and culture to revitalize a neighborhood.


New for Assembly 2010! These sessions offer extended time for discussion and debate about major challenges affecting you and your constituents. All dialogue sessions run concurrently.

Friday, October 15, 2:00 p.m.

Innovate to Thrive
EmcArts leads this special session on innovation and how it is imperative to the survival of arts organizations and state arts agencies. The discussion challenges participants to examine their fundamental assumptions about "sustainability" and to reflect on how state arts agencies can boost the adaptive capacity of their constituents.

Beyond the Recession: Value Propositions for State Arts Agencies
State arts agencies and their constituents must contend with tectonic shifts taking place in arts participation, expectations of government, the use of technology and the emergence of new business models. Join this conversation about how such trends could affect the purpose and position of state arts agencies in the future.

Postcards from the Inferno: Advocacy Lessons Learned from Budget Battles
This session offers an opportunity for candid and practical conversation about how state arts agencies have navigated legislative crises and countered extreme budget proposals.

Harnessing New Technologies for Arts Learning and Participation
Increasingly affordable interactive technologies give artists, arts organizations and educators new ways to reach future generations of art lovers. This session includes a live demonstration of several technologies as well as a forum for dialogue about inventive uses of them.

Flashes of Inspiration: A Lightning Round of Creative Ideas

Similar in spirit to the many Pecha KuchaTM and IgniteTM events around the world, this session features a series of strictly timed and highly visual presentations designed to inform and inspire you in just five minutes apiece.

New for Assembly 2010!
Friday, October 15, 2:00 p.m.

This lively afternoon session showcases a wide variety of creative state arts agency programs, helpful tools and fresh ideas from states and regions. Time will be reserved for networking at the end of the session, which runs concurrently with dialogue sessions.

Peer Group Sessions

National Standard Training
Thursday, October 14, 9:00 a.m.
This preconference session is open to anyone who would like an introduction to National Standard coding or federal reporting requirements. For additional information or to RSVP for the training, contact Kelly Barsdate.

Peer group gatherings give state arts agency staff and council members the chance to network and exchange ideas with individuals in other states who share similar responsibilities and interests. See the Assembly 2010 Peer Groups page for more details on special preconference sessions, meeting times, agendas and coordinating teams.

Networking Meals

Networking Breakfast: Friday, October 15, 8:00 a.m.

Networking Luncheon: Saturday, October 16, 1:00 p.m.

No formal programs are planned for these times so that you can arrange meetings with colleagues, engage in an impromptu discussion or catch up with friends.

Saturday Salons

These optional postconference gatherings on Saturday afternoon, October 16, offer you the opportunity to discuss advocacy or learn more about unique information initiatives and tools available to state arts agencies.

  • Advocacy Forum: This special postconference event is a joint session for state arts agencies and state arts advocacy organizations to gather and discuss advocacy issues and strategies for successful collaboration. (2:00 p.m.-4:00 p.m.)
  • Be ArtsReady: This demonstration by South Arts presents a new online tool—ArtsReady—that will guide arts organizations in developing a readiness plan. (2:00 p.m.-3:00 p.m.)
  • Cultural Data Project Demonstrations: Representatives from the Cultural Data Project will be on site throughout Assembly 2010, including Saturday afternoon, to provide customized demonstrations of the system and answer questions about its use. (2:00 p.m.-4:00 p.m.)
Other groups are welcome to gather informally during this Saturday afternoon time slot.

Please note that all sessions and time slots are tentative. Updates will be posted here as the Assembly 2010 agenda continues to develop.

Austin Convention and Visitors Bureau, ACVB, Guero's Taco Bar, ACVB, ACVB, ACVB, Andy Schrader

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