NASAA's next web seminar—How Strong Is Your Social Net?—will focus field utilization and satisfaction with marketing efforts in digital and social media. A national research project led by Trudel | MacPherson, How Strong is Your Social Net? has surveyed more than 1,500 arts organizations to date in order to learn:
How are arts organizations using new communications tools?
What results and "return on investment" are apparent?
What factors help—or hinder—success?
How should social media efforts be evaluated?
NASAA's September 15 web seminar will share a preview of the survey results and their implications. The findings will help arts conveners and grant makers—including state arts agencies—to learn more about the communications needs, attitudes and practices of cultural organizations. (And you may pick up some useful principles to apply to your own agency's communications strategies, too!)
Presenters for this one-hour seminar are Rory MacPherson and Mary Trudel (Principals with Trudel | MacPherson) and Jai Sen (Digital Media Strategist with Sen Associates). The one-hour session will include time for audience Q&A. More details, including a special offer to invite up to two guests to log into the session, are provided below. We hope you can join us.