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Investment and Participation

The Creative Work Force

Creative Places and Innovation

Cultural Tourism

  • Each year, 76% of all American leisure travelers (about 130 million adults) participate in cultural activities while traveling, contributing more than $171 billion to the U.S. economy.

    Source: Americans for the Arts, Cultural Tourism: Attracting Visitors and Their Spending, 2014

  • American cultural travelers spend on average 60% more than other types of travelers, about $1,300 per trip compared to $800 per trip. Generally, they also take more trips per year than non-cultural travelers.

    Source: Americans for the Arts, Cultural Tourism: Attracting Visitors and Their Spending, 2014

  • Of the 116 million American adults who traveled more than 50 miles one-way in 2012, 32.5 million (28%) extended their trip in order to participate in a cultural, arts, heritage or historic activity or event. Of those who did so, 40% extended their trip by one or more nights.

    Source: Americans for the Arts, Arts Facts…Cultural Tourism, 2015

  • Foreign visitors to the United States partake in arts and cultural activities. In 2012, 28.4% of foreign visitors went to an American art museum or gallery, while 18.4 attended a concert, play or musical.

    Source: Americans for the Arts, Arts Facts…Cultural Tourism, 2015

For additional information, visit NASAA's Creative Economy Resource Center or contact Paul Pietsch at NASAA.

Updated winter 2017


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