Ninety-seven percent of U.S. employers say creativity is of increasing importance to them. Eighty-five percent of employers looking to hire creative people say they are unable to find the applicants they seek.
Copyright industries (businesses that rely on copyrights and produce computer software, films, television programs, and other audio, visual and printed media) account for 11.1% ($1.63 trillion) of U.S. gross domestic product.
Goals of creative place making investments are associated with increased GDP growth. Cities with high levels of community attachment—the degree of loyalty and affection residents have for their community—also have high GDP growth over time.
Seventy-eight percent of all American leisure travelers (118 million adults) participate in cultural and/or heritage activities while traveling, contributing more than $192 billion annually to the U.S. economy.
Cultural/Heritage travelers, compared to non-cultural/heritage travelers, take more trips (five per year compared to four per year) and spend more money on each trip ($994 average compared to $611 average).