Art Works for Kentucky: The State of the Arts is the result of the success of the original publication of the same name. Both vehicles are part of an education and awareness campaign focused on elected officials, educational leaders, the media, the business community and voters. Considerable resources were spent in developing the content for the publication, but there wasn't enough money to meet the demand for the piece. So it was transferred to the Web where design changes were made. The Web piece uses color to engage viewers' attention and a navigational structure that gives users an experience similar to browsing a publication, providing various links so that they can flip quickly through the piece. A companion postcard and ad slick that carries the opening Web image were produced and distributed to lead these target audiences to the site.

For more information contact Ed Lawrence at the Kentucky Arts Council.